Promotion ​

"Promotion" mainly realizes the adjustment and monitoring of advertising creation, advertising status adjustment, budget, bid and other delivery details ;

Tip: Before entering "Ad Creation", you need to complete " Asset Creation ". If you do not complete "Asset Creation", you will not be able to save the ad.

Create Promotional Series ​

Creating an ad campaign mainly involves the setting of three options: promotion purpose, promotion series name, and promotion series budget.

Step 1: Set promotion purpose ​

Tip: The promotion purpose setting needs to correspond to the category selected in "Asset Creation".

There are two types of promotion purposes supported by TaurusX, namely application promotion and web promotion. You can choose according to your needs.

Common explanation of promotion purpose.

• App promotion: Promotion requirements that require users to download and install and activate.
• Web promotion: Promotion requirements that require users to complete registration on the web page, leave leads, and do not need to download and install the app.

Step 2: Set a promotional series name ​

The name of the promotion series is completely self-defined and can be freely filled in as needed, but the same promotion series name cannot be saved under the same advertising account.

Step 3: Set a budget ​

With a campaign budget, you can set a specific amount to spend on advertising, and if you're not sure how much you want to spend on a campaign, don't worry because you can modify the budget at any time.

There are a total of 3 budget options for you to choose from:

• Unlimited - When your Budget button is off, your ad placement is not limited at the campaign level, and your budget spending will be determined by the budget you set at the ad group level.
• Daily and Total Budgets - When you turn on the Budget button, your ad placement is limited by the Daily or Total Budget at the Campaign level. This means that the Daily or Total spend for all ads in your Campaign will not exceed this amount.

The "daily budget" and "total budget" cross-control the budget. When either of them triggers the budget to go online, the ad will go offline.

Create an ad group ​

Tip:

• If you have not created a Campaign, you must complete the Campaign before creating an Ad Group
• If you have already created a "Campaign", you can select "Skip from existing selection" to create a "Campaign" when creating an "Ad Group"

After the promotion series is created, at the ad group level, you need to set

• Ad group name
• Promoted application/webpage
• Orientation
• Budgeting & Scheduling
• Offer

Step 1: Set the ad group name ​

Give your ad group a recognizable name. Ad groups are one of the main criteria for data splitting. It is recommended to make differentiated settings.

The same ad group name cannot be saved successfully under the same promotion series

Step 2: Select the promoted app/webpage ​

• If the purpose of your promotion is application promotion, you need to select the application you promote here.
• If the purpose of your promotion is web promotion, here you can select Pixel and bid an event in Pixel as an optimization event for the ad group.

If you have not created any assets yet, you need to click the New button to jump to the asset, where you can create a new asset.

Tip: The promoted app/webpage cannot be modified after the ad is created.

Step 3: Set orientation ​

The TaurusX ad management platform supports geographic targeting , allowing you to select your ad audience by geography.

The TaurusX ad management platform supports crowd targeting , and you can also upload target groups as intended crowd targeting.

Target group format: Directional target group upload supports CSV or TXT format files

Target group content: Only GAID information upload is supported.

Note: The target group data is highly sensitive information, and it is not recommended to download or transmit it privately.

Recommendation: When selecting target group orientation , the target group should cover no less than 5 million people.

Step 4: Set a budget and schedule ​

In the Budget and Scheduling section, you need to choose the time and budget for your ad.

• Budget : Support the total budget, daily budget.
• Schedule : Support continuous delivery from the specified time or delivery within a certain time period.
• Time period : You can choose to run ads at specific times of the day or throughout the day.

When you select a specific time period to place an ad, the ad will automatically go offline in the time period you selected during the placement schedule.

Tip: The advertising group budget and the promotion series budget have the same priority. If any budget is reached, the ad will go offline. It is recommended to allocate the budget fully.

Step 5: Set Bid ​

Note: After creating a new ad group, the bidding method cannot be modified. The bid must be greater than 0.01 USD.

The TaurusX ad management platform supports four bidding methods: CPM , CPC , CPI , and CPA .

• CPM : Charge per thousand impressions
• CPC : Charge per click
• CPI : Charge per installation
• CPA : Charges are deducted according to custom events. For web promotion purposes, the CPA bidding method can only be used when Pixel optimization is turned on.

Note: CPA bids need to be configured with corresponding events when creating assets

Full operation demonstration ​

Set ad creatives ​

The TaurusX ad management platform currently supports two main ad formats: images and videos.

• Image: image size of 16:9, single size does not exceed 300 kb
• Videos: Videos with size 720 _ 1280 or 1280 _ 720, with duration less than 30s and bit rate less than 1600 kb /s

Step 1: Edit ad name ​

The current ad name defaults to the material name, and custom writing is not supported. This helps distinguish ads in ad groups.

Note: The ad name is not part of the ad and will not appear on your ad.

Step 2: Edit ideas ​

• Materials: You can choose images/videos to upload freely, but you need to upload at least one creative
• Title/description : will be presented to the user together with the material, it is recommended to control the length and - summarize the core interests as much as possible
• Landing Page link : Only need to fill in the web page promotion purpose, fill in the promotion Landing Page link

Suggestion:

• To ensure your Advertising Effect, it is recommended that you upload at least two sets of materials.
• To increase your conversion rate, it is recommended that you upload your Endcard , which will be displayed after the video has finished playing.
• After editing, preview the creative details on the right.

Step 3: Add monitoring link ​

Add relevant Pixel or third-party monitoring URLs to monitor Advertising Effect data.

Impression tracking URL: You can choose to fill in if you want to assist attribution through impression. If you have already filled the URL in Asset, please go to the Asset to modify it. If you have not , just fill the URL in the blank.

Click tracking URL: The TaurusX ad platform mainly monitors advertising data through clicks, so this link is very important. If you need to modify the click tracking link, please go to the Asset to modify it.

After the new ad is created, click the Finish button to submit the new ad, after which we will review your ad.

Function: The asset will summarize the conversion data of each "sub-asset" and support report viewing; the asset also supports event configuration. You can configure the required events by yourself and set them as conversion targets.

Data: It can support daily granularity to view the number of events you define, and you can freely choose the existing data to view according to your needs.