Overview ​

The Overview module provides a centralized display of key operational metrics, helping advertisers gain a comprehensive understanding of overall account performance. It supports rapid insights into budget usage, ad delivery status, and trends in core data metrics from multiple dimensions.

Feature Highlights ​

• Spend Tracking: Monitor daily spend in real time to assist with budget control and anomaly detection.
• Budget Monitoring: Clearly displays used and remaining budgets; supports multi-advertiser scenarios.
• Ad Status Monitoring: Quickly identify underperforming or abnormal ads, such as budget exhausted or unapproved creatives.
• Metric Trend Analysis: View key metrics by day, including Impressions, Clicks, and Conversions.
• Data Visualization: Visual charts provide intuitive insights into performance fluctuations and trends.

Data Details ​

• Data is aggregated at a daily level.
• All historical data is available for analysis, including but not limited to:
  Spend / Impressions / Clicks / Activations / Conversion Rate (CVR) / Click-Through Rate (CTR) etc.
• Users can freely filter by dimensions and time ranges based on their actual delivery data, enabling flexible analysis for diverse use cases.

💡 Recommendations ​

For more detailed breakdowns by ad group, creative type (asset), country, and other dimensions, we recommend using the "Reports" module. You can create customized data tables, export them to Excel for offline analysis, and use them to make more informed media buying decisions.